¨We were tired of feeling lost in a sea of beauty products that just didn’t deliver. So, we cut through the noise and created a range that actually works—no fads, no confusion, just simple, effective solutions.
Our products make sense, without the unnecessary steps, harsh ingredients, or wasteful packaging. It’s everything you need, nothing you don’t, and perfect for anyone who's ready to stop their endless search.¨
FRØYA, CO-FOUNDER
our norwegian heritage
If you’ve been to Norway, Sweden or Denmark you know that Scandinavian street style is all about comfort and simplicity—this philosophy translates to skincare too. Scandi culture has a natural approach and is very focused on being practical, reducing unnecessary fuss, being direct.
Alchemy of Colours was born from an intention of avoiding common cosmetic irritants, while searching for products to replace the ones we use every day. Our phillosophy is to support the skin´s health and natural barrier with quality nature-derrived ingredients; selected for their properties and blended into enjoyable formulations.
Always ingredients first; the only ingredients that go into our range are the ingredients that need to be there to make them effective.
And because we understand the struggles of sensitive skin, our core range is also available fragrance free.
honest ingredients, sustainable packaging, subtle fresh scents, and feel-good formulas...
ingredients
100% transparent ingredients. Carefully chosen for their benefits, free from irritants, synthetics, and petrochemicals.
packaging
Primarily packaged in aluminum, paper, and glass, we are actively working to replace plastic components with suitable alternatives.
scents
AOC signature scents are blended from pure essential oils. Many formulations are also available fragrance-free for sensitive skin.
formulas
We formulated until we got the texture, consistency and absorbancy just right...formulated in-house, right here in Surrey, UK.
ethics
We will never test our products on animals, ever. Proud to support initiatives that give back to Mother Nature;
· The World Land Trust
· Ecologi
